Common SEO Terms and Meanings
July 30, 2006Here is a List of Common SEO Terms You Should Familiarize. Know what Your Doing and what things mean in SEO is Real Important to the success of Your Website and to get a better Pagerank
Above the fold: Web page content that is visible by a web user without scrolling down the page.
Adwords: Google’s Cost Per Click (CPC) based advertising system.
Algorithm: aka algo The formula used by a Search Engine to rank their search results.
Anchor Text: aka: link text The text of a hyperlink that you can click on.
Alt image attribute: (Alt Tag) Alternate text – that describes a particular graphic. This text is displayed when the user hovers the mouse over the graphic. Their main use is to make webpages accessible to the disabled.
Backlink: aka: inbound link A link to a page received from another web page.
Banned: aka de-listing The action of a Search Engine preventing your site from appearing in its search results.
Below the fold: Web page content that is not seen by a web user unless they scroll down the page.
Blog: aka Weblog An online diary made on a regular basis.
Cache: A copy of a web pages stored within a search engine’s database. Cache also refersto the copy of a site stored on an internet user’s hard drive to speed up viewingof pages that you have already seen.
Click Through Rate: aka CTRA ratio of the number of impressions shown to the number of clicks.
Cloaking: The action of showing different content to search engine spiders than you showto human visitors.
Cookie: Information stored on a user’s computer by a website. Examples: Clustering The process of listing only 1 or 2 pages from a website within the search engine results.
Cost per Click: aka CPC The cost for each click through to your site. An advertising cost of placing yourad on someone’s website.
Cost per Thousand: The cost for each thousand impressions of your ad.
Cross Linking: Having multiple websites linking to each other.
Deep Crawl: The ation of a spider following links from the domain’shome page deeper into the site until it finds much of the site’s content.
Deep link: A link to a page deep within a site rather than a link to the home page.
Directory: A site that lists other websites, grouped into categories. In a directory, listingsare gathered using human efforts, rather than by automated spidering.
Doorway Page: aka bridge page A web page who’s purpose is to attract internet traffic from search engines andthen direct the traffic to another website.
SERPs: The search engine results pages. The pages you see (excluding the paid ads) whenyou do a search in Google, MSN, Yahoo…
Dynamic: Web page content that is generated “on the fly”, from a database
Frames: A technique that combines multiple HTML documents into a single web page.
Inbound Link: aka IBLA link from another website to your site.
Heading Tag: Tag that designates headlines in the text of a site. Examples: H1, H2, H3
Link Farms: Websites that have a primary goal of creating links between member sites. A violation of search engines’ rules.
IP Address: A numeric identifier given to each internet connection. Allows data to find its way to your computer.
IP Spoofing: A method of reporting an IP address other than your own when connecting to the internet.
Keyword or Keyword Phrase: A word or phrase used in a performing a search.
Keyword Density: A ratio of the number of occurrences of a keyword or “keyword phrase” to the total number of words on a page.
Keyword Stuffing: Using a keyword or “keyword phrase” excessively in a web page, perhaps in the text content or meta tags.
Meta Tags: Header tags that provide information about the content of a site. Examples: Title, description, keyword.
Mirror sites: Duplicate copies of a website, usually on a different server.
ODP aka DMOZ: Open Directory Project. A huge human edited directory.
Organic Listings: Search engine listings based on merit as opposed to paid listings.
Robot: See Spider.Robots.txt A file that can be used to instruct robots that visit your site. Thefile can be used keep certain pages from being scanned by one or all search engines.
ROI: Return on Investment.
Search Engine Marketing: Promoting a web site in the search engines using various methods including organic and paid listings.
Search Engine Optimization: The act of altering a web site so that it ranks well in the organic listings ofthe various search engines.
SEM: Acronym for Search Engine Marketing
SEO: Acronym for Search for Engine Optimization
Spamming: The sending of unsolicited bulk email. The term used by search engines to describe methods for increasing rankings, that they consider unacceptable.
Splash Page: A page displayed for viewing before reaching the main page.
Spider: aka robot, bot A web program that explores a website. Search engines use spiders to scan yoursite and store relevant details in its database.
Stemming: The inclusion of word variations and plurals of a term. A search can include allwords that come from the same “stem” word. Examples: act, acts, acting, actor
Stop Word: aka filter words A stop word is a “common word” which is ignored in a query because theword makes no contribution to the relevancy of the query. Examples: I, the, you.
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